17 CRUCIAL ELEMENTS FOR AN EFFECTIVE MILLENNIAL RECRUITING VIDEO

Finding talent for your organization is an ongoing process. It’s even ongoing-er today because the average work tenure of a Millennial is 2 years. The below strategies should aid you in your quest to recruit the next generation of leaders.

Bullseye Your Millennial Recruiting Video

The software development company, Zendesk, has a recruiting video that is a prime example of what resonates with Millennials. Even though this video was created forever ago in 2012, there are many learnings for those looking to effectively recruit the right Millennial talent through video. Read more

Posted on by Ryan Jenkins in Branding, Millennials, Video Leave a comment

GET POSITIONED AS AN INDUSTRY LEADER USING THIS STEP-BY-STEP GUIDE TO LINKEDIN PUBLISHING

On July 17, 2014, I published a LinkedIn post titled: 5 Reasons Now Is The Best To Become An Entrepreneur (a repurposed blog post from March 17, 2014 – #batching) and as of this writing its gained 7,055 views, 282 likes, 42 comments, and 1,077 total social media shares. Here’s how I did it and how you can boost your professional brand with LinkedIn’s publishing feature.

Your LinkedIn Publishing Guide

This is Part 2 of a 2 part series introducing you to the LinkedIn publishing platform. Part 1 was an introduction to the new feature where I listed the benefits, shared publishing tips, and defined the crucial LinkedIn terms. (Refer to the LinkedIn term index in Part 1 should you need any clarification on any of the terms mentioned in this post.) 

Now, I don’t share the above post stats to impress you (besides the numbers are minuscule to many other posts) but rather to impress upon you the power of LinkedIn. Gone are the days where we have to rely on media outlets or a book deal to position ourselves as industry leaders. The tools are right in front us and the world awaits your unique expertise. Read more

Posted on by Ryan Jenkins in Branding, Leadership, Social Media, Tools Leave a comment

6 BENEFITS OF LINKEDIN PUBLISHING YOU CAN’T AFFORD TO IGNORE

No job or career lasts forever but your professional brand will last a lifetime. How are you investing in it? Today building your professional brand has never been easier with the new LinkedIn publishing platform.

Brand Like The Pro That You Are

This is Part 1 of 2 posts discussing LinkedIn publishing. Below I’ll introduce you to the new feature, discuss the benefits and provide a few tips. Then in blog post Part 2, I will show you a step-by-step guide on how you can begin publishing to grow your professional brand. Also, in this post I have included an index of LinkedIn terms for those (like me) that go cross-eyed over the numerous nuances of each social network.

Read more

Posted on by Ryan Jenkins in Blogging, Branding, Career, New Trends, Social Media, Tools Leave a comment

SLASH YOUR TO-DO LIST IN HALF WITH THIS PRODUCTIVITY HACK

How awesome is it to check items off your to-do list? For most, it’s bliss. Now imagine if you could achieve the same thrill you get when checking off 2 items on your to-do list by only doing 1 of the tasks. Impossible? Think again. Below is the answer…the 1 stone for your 2 birds.

Killing 2 Tasks With 1 Strategy

If you’re like me, your focus can snap in an instant with the ding of a new email or the vibrate of a new text or the temptation of a Jimmy Fallon YouTube video binge. But I’m like you and I value my time way too much to see it slip away so unintentionally. 

I’m also a recovering maximizer. I can’t go up the stairs in my home without first overflowing my arms with every single item that needs to go upstairs to eliminate a second trip. And I can’t go on just one errand, nooooo…I have to brainstorm other needs to justify the outing. 

When it comes to work I ask myself the same question: How can I maximize my time and limit distractions? The solution is batching.  Read more

Posted on by Ryan Jenkins in Blogging, Personal Growth, Productivity 2 Comments

1 STRATEGY TO CEMENT YOUR BRAND AS A NEXT GENERATION POWERHOUSE

Your website cannot be your only branding asset. A website is table steaks in today’s digital economy. Today’s most successful personal and business brands deliver on this key strategy to win big.

Content Marketing - Be the Authority

The single greatest brand strategy is…share. Give away your expertise to gain attention and trust. 

Those who hoard their ideas and knowledge will go unnoticed. The longer you cling to your ideas the faster they will become outdated in today’s fast moving market. Especially if your target market is Millennials because they are loyal to your creativity, not your brand. Brands must constantly keep things fresh if they want to net and nurture the next generation consumer. Read more

Posted on by Ryan Jenkins in Blogging, Branding, Marketing Leave a comment
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