Unlike previous generations, Millennials are approaching travel in a way that satisfies their thirst for knowledge and insatiable wanderlust. Their ever-connected lives means their travel decisions are based on the information they consume online – whether that be their friends and family, or brands with the prowess to reach them.
The infographic below highlights Millennial travel trends and why some brands aren’t successful in reaching this audience and offers suggestions on how they can adapt such as:
- Listening to the conversations the millennial is having on social media
- Be mobile. 86% of millennials are disappointed by a bad mobile experience
- Be authentic. Millennials love user-generated content and prefer when a brands speaks to them, not at them
Golf is scrambling to find ways to entice the next generation of golfers. Is it too late for a mulligan?
According to the National Golf Foundation, golf has lost five million players in the last decade with 20 percent of the existing 25 million golfers likely to quit in the next few years.
The number of Millennials ages 18 to 34 participating in sports such as running rose 29 percent from 2009 to 2013, but the proportion playing golf fell roughly 13 percent. Some estimates suggest Baby Boomers and Generation X’ers account for 75 percent of all golf play by volume. In 2013, only 22 percent of Millennial travelers under 33 played golf when they stayed at a resort, compared with 42 percent of Baby Boomers. Read more
Whether you’re looking to exceed last year’s numbers or score a promotion, motivational HR posters and an Instagram feed full of “Carpe Diem” will only get you so far. Sure, a little visual inspiration doesn’t hurt, but you’re going to need a strategy and a set of basic tools to achieve any goal, personal or professional. The next time you set your sights high, consider these four tips for turning your goals into accomplishments.
1. Be S.M.A.R.T.
This time-tested acronym is a goal-setting hallmark and a favorite tool of career and life coaches.
Specific – Achievable goals use specific language about the goal itself and include a clear course of action. “Increase sales” is vague, while “Increase in-stores sales among weekend shoppers by 15%” gets at the who, what, when and where of your goal. Be just as specific with the steps you’ll take to reach your goal. For example, “Reduce customer service wait time by 30%” is better than “Improve customer service.” Read more
Generation Z (the generation after Millennials) only knows a world that is hyper-connected where by the tap of a smartphone a pair of shoes can be delivered to their doorstep via Uber or a drone in less than an hour. To Generation Z, a phone will be broken if they cannot see the other person on the other end. It’s a brave new world that Generation Z is growing up in.
To best way to understand how Generation Z is interacting with this new world is to hear it directly from them. Here are 14 quotes from Ypulse, a youth marketing and Millennial research firm, that will help you better understand the behavior and future expectations of the next generation workforce. Read more