In the past, most people were media consumers, listening to radio and watching television. One-way and boring. Today, for the first time in history, people are media owners, creating the content and sharing it with the world. Two-way and revolutionary.
I’ll never forget the Fast Company article I read in January 2010 that forever changed my perspective on media ownership and personal branding. The article was titled Mr. Social: Ashton Kutcher Plans To Be The New-Media Mogul. The article told the story of one man challenging CNN to see who could be the first to achieve 1 million Twitter followers. On April 16, 2009 even the traditional media giants of Anderson Cooper, Wolf Blitzer and Larry King couldn’t stop the media shift of power as a single man became the first to hit 1 million followers.
“The last decade witnessed the rise of the social Web, establishing the online framework for how we connect with one another. The next 10 years will usher in the era of game design and carry with it a pervasive net of behavior-altering mechanisms.” ~Adam Penenberg, Play at Work: How Games Inspire Breakthrough Thinking
Play At Work is about harnessing the characteristics that make games so engaging and applying them to other aspects of our lives. Adam discusses the game mechanics that can make employees happier, more productive and motivated, to increase company profits, market new products and to help with customer service.
The Next Generation Catalyst Podcast episode #007!
Review the Podcast and Get Exclusive Video
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It’s that time again…for some a trip down memory lane and others a better understanding of the largest generation on the planet. Check out Part 1 and Part 2 for additional context around the Millennial (Generation Y) generation.
You Might Be A Millennial If…
- Reddit is your primary source for news.
- You have Instagram’d your text messages
- You are in your manager’s office more than in your own cubicle.
- Someone yells “Flying V!” and you rally. Read more