Calling all hard-core entrepreneurs, the Type A go-getters of the business world. People who feel like they were born to start, lead, and conquer. It’s time to Rework your business.  

ReWork Book

The book, Rework by Jason Fried & David Heinemeier Hansson of 37 Signals, focuses on gutting business as we know it. It underscores why it’s high time to throw out the traditional notions of what it takes to run a business. Then it teaches you how to begin, why you need less than you think, when to launch, how to get the word out, whom (and when) to hire, and how to keep it all under control. Here are the top 10 insights I got from the book.

10 Edgy Yet Simple Statements To Help Your Business Defy The Status Quo

1. Learning from your mistakes is overrated.
What do you really learn from mistakes? You might learn what not to do again, but how valuable is that? You still don’t know what you should do next. Contrast that with learning from your successes. Success gives you real ammunition. When something succeeds, you know what worked—and you can do it again. And the next time, you’ll probably do it even better. Evolution doesn’t linger on past failures, it’s always building upon what worked. So should you.

2. Planning is guessing.
You have the most information when you’re doing something, not before you’ve done it. Yet when do you write a plan? Give up on the guesswork. Decide what you’re going to do this week, not this year. Figure out the next most important thing and do that. Make decisions right before you do something, not far in advance. Working without a plan may seem scary. But blindly following a plan that has no relationship with reality is even scarier.

3. Embrace constraints.
Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got. There’s no room for waste. And that forces you to be creative. So before you sing the “not enough” blues, see how far you can get with what you have.

4. Ignore the details early on.
Details make the difference. But getting infatuated with details too early leads to disagreement, meetings, and delays. Nail the basics first and worry about the specifics later. Besides, you often can’t recognize the details that matter most until after you start building. That’s when you see what needs more attention. You feel what’s missing. And that’s when you need to pay attention, not sooner.

5. Long lists don’t get done.
Long lists are guilt trips. Instead prioritize visually. Put the most important thing at the top. When you’re done with that, the next thing on the list becomes the next most important thing.

6. Underdo your competition.
Simplicity wins in a sea of complexity. Instead of one-upping, try one-downing. Instead of outdoing, try undergoing. Don’t shy away from the fact that your product or service does less. Highlight it. Be proud of it. Sell it as aggressively as competitors sell their extensive feature lists.

7. You don’t create a culture.
Instant cultures are artificial cultures. You don’t create a culture. It happens. Culture is the byproduct of consistent behavior. If you treat customers right, then treating customers right becomes your culture. Culture is action, not words. Don’t force it. Like a fine scotch, you’ve got to give it time to develop. 

8. Don’t scar on the first cut.
Policies are organizational scar tissue. They are codified overreactions to situations that are unlikely to happen again. So don’t scar on the first cut. Don’t create a policy because one person did something wrong once. Policies are only meant for situations that come up over and over again.

9. Say no by default.
Start getting into the habit of saying no—even to many of your best ideas. Use the power of no to get your priorities straight. You rarely regret saying no. But you often wind up regretting saying yes.

10. Don’t confuse enthusiasm with priority.
Let your latest grand ideas cool off for a while first. By all means, have as many great ideas as you can. Get excited about them. Just don’t act in the heat of the moment. Write them down and park them for a few days. Then, evaluate their actual priority with a calm mind.  

Embrace this unconventional wisdom today and go defy the status quo.

Question: How will you leverage this unconventional wisdom to “rework” your business/brand?

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Posted on by Ryan Jenkins in Book Reviews, Branding, Change, Culture, Leadership Leave a comment


As humans, we make 100s if not 1,000s of decisions every day. Ranging from what to wear, what to eat, what to read, what to post, what to share, what to write, what to say, who to text, who to hire, who to fire, when to start, when to leave, and the list goes on. Your decision lists are as long as your days and by the end of the day your willpower is depleted and many times your most critical decisions have gone unaddressed.

5 Tips To Easier Decision Making

We have to be careful in our decision making because studies show that we only have a set amount of daily willpower. When our willpower runs low it becomes excruciatingly hard to exercise self-control and execute effective decision making.

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Posted on by Ryan Jenkins in Leadership, Personal Growth, Productivity Leave a comment


I have the pleasure of speaking at the upcoming 2014 Youth Marketing Strategy conference in New York City on June 12th. I’m honored to be sharing the stage with thought leaders from the likes of MTV, Mashable, and Facebook/Instagram. In preparation for the conference, I was interviewed about marketing to Millennials. The questions were so rich and thought provoking, I had to share.

Marketing To Millennials

1. What brands have inspired you?
  • From a company culture perspective, Zappos, Deloitte, Google, Square, and Rigor (Atlanta based tech start-up) inspire me.
  • From a mobile marketing perspective, Jack In The Box, Airbnb, and Nike inspire me.
  • From a brand entertainment perspective, Old Spice, Charmin, Dollar Shave Club, and the Skittles’ twitter account are always good for a chuckle and inspiration.
  • From a personal perspective, I am inspired by the amazing personal brands of Michael Hyatt, Gary Vaynerchuk, Brendon Burchard, and Pat Flynn.
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Posted on by Ryan Jenkins in Branding, Conferences, Interviews, Millennials, Social Media Leave a comment



The Next Generation Catalyst Podcast episode #011!

Next Generation Catalyst Podcast

Review the Podcast and Get Exclusive Video
Click here to rate or review the show in iTunes. Then click the blue “View in iTunes” button. Then click the “Ratings and Reviews” tab. As a thank you for the generous review, I will send you an exclusive behind-the-scenes video. Simply, contact me after reviewing the show and I’ll send you the video.

Episode Overview
In this episode of the Next Generation Catalyst Podcast, we interview author, speaker and executive coach Jennifer Kahnweiler. We discuss how to find quiet influence in a noisy world, the rise of introverted leader, and why introverts are best suited to lead the Millennials.

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Posted on by Ryan Jenkins in Career, Communication, Interviews, Leadership, Millennials, Podcast, Productivity, Social Media, Tools Leave a comment


What would it be like if you officially unplugged yourself from the social web? If a “Human Bandwidth Manager” granted you more human bandwidth in life? If you experienced the freedom of zero voicemails, emails, texts, Facebook friends, and Twitter followers? If you only interacted with friends in real life? If you got your news and information live from the mouths of people? Sound liberating? Well, this is actually a lot more frightening than you may think…

As freakin’ hilarious as this video is, there is so much truth to the content. A significant amount of people’s stress levels today are correlated with the number of unread emails, texts, and Facebook statuses. It’s tough to keep up and “it physically hurts when it [technology] goes off.” That’s why no one would blame you for wanting to visit the Human Bandwidth Manager to choose the “nuclear option” and claim social bankruptcy.
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Posted on by Ryan Jenkins in Change, Social Media, Technology Leave a comment
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